Our Brand Story

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Where it all began

Frost was born in South Africa in 2016, where the founders Jon-Marc and Natasha grew up surrounded by families who appreciate good food. Both love to cook, and they create and taste-test every popsicle recipe until it’s right.

Surrounded by the amazing food culture and the wine and craft spirits industry of their native country, each learned early on the importance and value of real food made with care. They believe in a great product made without compromise. Building this brand and product from scratch, they know hard work is the best friend of a good idea.

Their instincts have been right – people loved Frost’s premium, all-natural popsicles from the moment they launched, and it wasn’t long before Natasha and Jon-Marc knew they needed to expand their horizons for this brand. Frost is coming to select stores in California in June 2020, so let the fun begin!